Global domain name registrar Instra Corporation has attracted one of the industry’s top players to their team; marking yet another leap forward for the fast-growing cutting-edge company. Former VeriSign Senior Channel Manager Samantha Frida has sparked controversy by aligning herself with Instra CEO Tony Lentino; a man she describes as a ‘creative genius’.

With academic achievements spanning two continents and industry experience including key management positions within the largest and most successful companies in the world, Samantha Frida has chosen to merge her expertise with the team at Instra Corporation – a move that has set industry experts talking.

‘I have known Tony Lentino for a very long time now, and his vision never ceases to amaze me,’ explained Frida in a recent interview. ‘Tony is a true creative genius. The passion and energy of the Instra creative team drives the company into unchartered territory – they are leaders in the ccTLD world, the technology used to power their systems is untouchable, and that’s what I’m drawn to.  I will be managing Instra’s strategic partnerships and global registries, and I feel this is my chance to be a part of something groundbreaking, something huge. I am extremely excited to be a part of their vision.’

Instra Corporation is continuing to grow, attracting highly respected industry professionals from across the globe. CEO Tony Lentino accredits this growth to one key attribute: a vision to succeed.

‘The internet industry is in a constant state of flux,’ says Lentino. ‘Instra Corporation is creative to the core, and this is what allows us to stay two steps ahead of the information technology frontline. We are designing systems now that will be used in years to come; we are creating technology that other IT companies have dismissed as an impossibility – and that is what’s attracting the attention of industry high-flyers such as Samantha Frida.

My vision – and it is one shared by my entire team – is that we will pioneer a new level of communication through technology; opening the floodgates of possibility and creating a truly global community.

We welcome the addition of Samantha Frida to our team, and look forward to utilising her extensive experience in the years to come.

About Instra
Instra Corporation is a privately owned company based in Melbourne, Australia and Auckland, New Zealand, formed in 1997. Instra Corporation has expanded its initial domain name business from New Zealand and Australia into a leading, world-wide domain registrar.
Instra Corporation supplies over 300+ country domains worldwide and has direct accreditations with over 100 registries. Many companies and household brand names from around the world take advantage of Instra’s unique and sophisticated Domain Management System to actively manage their online intellectual property. Our customers come from over 160 different countries.

Media Contact:

Roy Crane
Business Development and Strategy
Instra Corpporation
+64 21 340 654
Email: roy@instra.com
http://www.instra.com

Instra Corporation, a global domain brand protection company, has launched its gTLD flagship website, http://www.newtlds.com. In a bid to attract the premium top level domain market, Instra CEO Tony Lentino is unveiling targeted TLD promotions in an aggressive new marketing campaign.

“Our initiative is to offer free or reduced-cost Instra application processes for those companies who wish to apply for a .Brand TLD through http://www.newtlds.com,” explained Lentino.

While the approval of generic top-level domains (gTLDs) by the Internet Corporation for Assigned Names and Numbers (ICANN) has been causing excitement among IT aficionados worldwide, those companies with global branding exposure are now at their most vulnerable, according to Lentino.

“NewTLDs is our answer to the growing hype surrounding the new top-level domain movement. We are targeting .Brand TLDs in particular at the moment, as we strongly believe that international companies need to secure and protect their global online identities. Although current ICANN TLD application protocol indicates a significant brand protection strategy, it is still a risk that well-recognized company brands could become the target of parasitic enterprise from within the domain industry.”

Instra has built an enviable reputation in global corporate domain management and is excited about the next phase of development and strategic partnerships.

“The thrust of our marketing campaign for newtlds.com is simple,” says Lentino. “Our domain industry experts, while offering an attractive application pricing package which is completely transparent, will guide all applicants through the ICANN process, but also to offer a unique level of corporate after-care service.

“Instra’s pricing is extremely competitive and upfront, our technical and industry experience is without equal, and we intend to make our application process an intensely secure and actively client-focused package.”

About Instra

Instra Corporation is a leading global domain registrar, brand protection and services company with offices around the world.

Instra supply over 300+ country domains worldwide and have direct accreditations with over 100 Registries. Many companies and household brand names from around the world take advantage of Instra’s unique and sophisticated Domain Management System to actively manage their online intellectual property. Our customers come from over 160 different countries.

Media Contact:

Roy Crane
Business Development and Strategy
Instra Corporation
+64 21 340 654
Email: roy@instra.com
http://www.instra.com

The registry will be accepting live Sunrise applications starting September 7 2011.

Applicants that hold an existing adult domain name or trademark should apply to register their brand during the sunrise period to ensure that they have the best possible chance of securing their name in the .XXX name space.

Trademark holders that want to perform a defensive registration of their brand can also apply for a permanent defensive registration during the Sunrise period.

The Sunrise period will run from September 7 2011 through to October 28 2011.  Act today to secure your future. For more information, please visit:

http://www.instra.com/en/domain-names/xxx/xxx-domain-registration/xxx

Instra has become provisionally accredited Qatar registrar. We expect to become fully accredited in time for the Sunrise launch, which is expected in September 2011.

As a foreign registrar, we will be providing registrations in the top level .QA name space.

The .QA name space will be open to applicants worldwide, and it will be a great opportunity for business to protect their brand in the .QA name space.

Please keep your eye on our home page for further announcements.

ICM Registry has announced the official launch dates for the Internet’s newest sponsored TLD – .XXX.

The Sunrise period will commence on September 7 2011 and will run through to October 28 2011.

Members of the Sponsored Adult Community that have an existing Adult Domain name or Trademark will be given preference to register their brand in the .XXX name space. Other Trademark/IP Holders will also have the option of applying for a defensive registration of their brand in the .XXX name space.

With the launch dates now being announced, Get in early, and Pre-Order your .XXX domain name today

ICANN (Internet Corporation for Assigned Names and Numbers), who are the governing authority on domain names, have decided to approve a new program that will allow businesses and individuals to apply for their own top level domain name.

This means that successful applicants will be able to own and maintain a gTLD (generic Top Level Domain) like .bank or .food rather than going through one of the many existing registries to purchase a domain.  Successful applicants will have the ability to run their own registry.

The decision was almost unanimous with only one ICANN board member voting against the proposal and another choosing to abstain.

We at Instra are happy to announce that we will be assisting customers in applying for their own gTLD. For more information about the gTLD application procedure please refer to our new gTLD page.

The Australian ICT, .AU Registrars, and the Australian Business Community yesterday celebrated 25 years of the .AU domain name. AusRegistry, the .AU Registry operator hosted the 25th celebration for .AU domain name at Melbourne Museum.

The .AU domain name is widely recognised both nationally and internationally, as the name space that defines Australia’s online presence. The .AU domain name has also recently passed a new milestone of having over 2 million active .AU domain names. When you consider the total population of Australia, this is truly an amazing achievement, and it is proof that Australians identify themselves with the .AU domain name.

Domain Directors, an Instra Corporation company is an accredited Australian domain name registrar. If you are serious about conducting business in Australia, get yourself a .AU domain name today.

ICANN have released the final draft of the New TLD handbook, which means that the New TLD program will be ready for launch very soon.

There has however been a few recent developments that have further delayed the launch of the New TLD Program. We are optimistic that the regulatory requirements will be resolved, and we are hopeful that we will be able to assist our valued clients with the opportunity of applying for their very own TLD soon.

In preparation for the New TLD launch, we have set up a New TLD page which enables you to provide us with an expression of interest in applying for your very own TLD domain name. This page will be updated frequently with all latest news and developments relating the the pending launch of the New TLD.

Instra is very pleased to be a key participant in the New TLD program.

We are pleased to announce that ICM Registry has appointed Instra as a .XXX Accreditted Registrar.

Instra is now accepting pre-registration orders for this name space, and we expect to be formally recognised as an accreditted .XXX registrar by ICANN within the new few weeks.

We will also be publishing more details about the Sunrise stages within the coming days.

ICM Registry, which are the regulatory authority for the .XXX name space, are now in the process of finalizing the .XXX policy framework, for the purpose of officially commencing the Sunrise Launch of the .XXX domain name.

While we have not been informed of any any official time frame, we are hopeful that the .XXX name space will be ready to launch within a few weeks time. Prior to the commencement of this launch, it is our intention to launch a dedicated web site to manage all orders for the Internet’s newest global top level domain (gTLD).

Although the policy is not yet finalized, it is expected that ICM Registry will adapt both a registry model that will allow the registration of adult industry domain name applications, as well as option for trademark holders to register their brand on a block list.  It is expected that this blocking mechanism will allow trademark holders to permanently protect their brand from registration in the .XXX name space.

We expect to launch www.xxxtld.com real soon.